Exo introduced the Monthly pack in a Round round-shaped container. The round shape lends a lot of benefits to consumers, namely Zero Wastage, No bar breakage etc: Zero Wastage: Since Exo Round doesn't have any corners (unlike a rectangle shape) there is no loss at corners unlike any other shape with corners No Bar Breakage at the Centre: In a Round shape consumer scopes the bar along the circumference unlike a rectangle where it is done from the centre outwards. As a result in the round, the consumption of the bar will be uniform while in the rectangle it tends to make a dent at the centre resulting in bar breakage and wastage.